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Professional photography : the new global landscape explained / by Grant Scott

By: Scott, Grant [author]
Material type: TextTextPublisher: Burlington, MA : Focal Press, 2015Edition: 1st EditionDescription: xii 195 pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415717540 (paperback); 041571754X (paperback)Subject(s): Photography -- Digital techniques | Photography -- Vocational guidanceDDC classification: 771 LOC classification: TR267 | .S386 2015
Partial contents:
The new global landscape -- The new commercial environment -- Getting on-track online -- The power of the personal project -- The value of the image reconsidered -- The importance of the moving image -- Taking control of your professional practice -- Appendix: The new landscape community online
Summary: "Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology changed every aspect of the professional photographer's workflow, but it has also changed their business practices. Full of practical examples and detailed advice, this essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international market. A robust companion website includes podcast interviews with photographers from around the world, additional insider information, and much more to help photographers understand their place in both the commercial and creative worlds"--Summary: "Professional Photography: The New Global Landscape Explained By Grant Scott Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer's workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about: - Being well-versed in creating both still and moving images. - Designing and maintaining a well-structured website. - The importance of engaging with social media. - Exploring personal projects to find new clients. - Managing print sales and exhibiting. - Understanding budgeting and copyright in a digital world"--
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The new global landscape -- The new commercial environment -- Getting on-track online -- The power of the personal project -- The value of the image reconsidered -- The importance of the moving image -- Taking control of your professional practice -- Appendix: The new landscape community online

"Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology changed every aspect of the professional photographer's workflow, but it has also changed their business practices. Full of practical examples and detailed advice, this essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international market. A robust companion website includes podcast interviews with photographers from around the world, additional insider information, and much more to help photographers understand their place in both the commercial and creative worlds"--

"Professional Photography: The New Global Landscape Explained By Grant Scott Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer's workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about: - Being well-versed in creating both still and moving images. - Designing and maintaining a well-structured website. - The importance of engaging with social media. - Exploring personal projects to find new clients. - Managing print sales and exhibiting. - Understanding budgeting and copyright in a digital world"--

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