Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
By: Warshaw, Martin R
Contributor(s): Engel, James F | Kinnear, Thomas C
Material type:
TextSeries: Irwin series in marketingPublisher: Homewood, IL : Irwin, c1991Edition: 7th edDescription: xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cmISBN: 0256082049Subject(s): Marketing | Advertising | Marketing -- ManagementDDC classification: 658.82 LOC classification: HF5415 | .E65 1991
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Centeral Library First floor - Management | 658.82 W.M.P 1991 (Browse shelf) | Available | 105 | |
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Centeral Library First floor - Management | 658.82 W.M.P 1991 (Browse shelf) | Available | 41 |
Includes bibliographical references and index
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