Includes bibliographical references (p. 369-394) and indexes.

1. What is propaganda, and how does it differ from persuasion? -- Jowett and O'Donnell's definition of propaganda -- Subpropaganda/facilitative communication -- Model of propaganda -- Communication defined -- Propaganda and information -- Propaganda and persuasion -- Persuasion defined -- Rhetoric and propaganda -- Propaganda as a form of communication -- 2. Propaganda though the ages -- Ancient Greece and Alexander the Great -- Imperial Rome -- Propaganda and religion -- Rise of Christianity -- The Crusades -- Reformation and Counter-Reformation -- Emergence of propaganda -- American Revolution -- French Revolution -- Propaganda in the 19th century -- American Civil War -- 3. Propaganda institutionalized -- The new audience -- Emergence of mass society -- Emergence of the propaganda critique -- The new media -- Print media -- Movies -- Radio -- U.S. Government propaganda agencies -- Radio and TV Marti -- Television -- Advertising : the ubiquitous propaganda -- Institutional propaganda -- Internet advertising -- Science of advertising -- Role of advertising -- Propaganda and the internet : power of rumor -- 4. Propaganda and persuasion examined -- Propaganda in World War I -- Social sciences and the study of propaganda -- The study of attitudes -- World War II and research in communication -- The Yale Studies -- Consistency theories -- Theory of exposure learning -- Social judgment theory -- Resistance to persuasion -- McGuire's Model of Persuasion -- Diffusion of innovations -- Research on persuasion and behavior -- Influence of the media -- Violence and the media -- Cultivation studies -- Prosocial behaviors and television -- The agenda-setting function of the media -- Uses and gratifications theory -- Uses and dependency theory -- The Internet -- Limitations of effects research -- Cultural studies -- Collective memory studies -- Generalizations about propaganda and persuasion effects --

5. Propaganda and psychological warfare -- World War I and the fear of propaganda -- British propaganda -- German propaganda -- American propaganda -- Atrocity propaganda -- Reaction to World War I propaganda -- The interwar years, 1920 to 1939 -- Emergence of communist propaganda -- American isolationism -- Fr. Charles Coughlin, S.J. -- The Institute for Propaganda Analysis -- Hitler and Nazi propaganda -- World War II -- Post-World War II conflicts -- The Korean War, 1950 to 1953 -- The Vietnam War -- The 1991 Gulf War : mobilization of world public opinion -- Using metaphor and imagery in the Gulf War -- The "Nayirah" incident -- The aftermath (2005) : the invasion of Afghanistan and Iraq -- The Cold War, 1945 to 1998 -- Public diplomacy -- 6. How to analyze propaganda -- Ideology and purpose of the propaganda campaign -- Context in which the propaganda occurs -- Identification of the propagandist -- Structure of the propaganda organization -- Target audience -- Media utilization techniques -- Special techniques to maximize effects -- Predispositions of the audience : creating resonance -- Source credibility -- Opinion leaders -- Face-to-face contact -- Group norms -- Reward and punishment -- Monopoly of the communication source -- Visual symbols of power -- Language usage -- Music as propaganda -- Arousal of emotions -- Audience reactions -- Counterpropaganda -- Effects and evaluation -- 7. Propaganda in action : four case studies -- Women and war : housing, and child care -- Smoking and health : corporate propaganda versus public safety -- Big Phama : marketing disease and drugs -- Pundits for hire : the Pentagon propaganda machine -- 8. How propaganda works in modern society -- Model of the process of propaganda -- Social-historical context -- Cultural rim -- Process of propaganda -- The institution -- Propaganda agents -- Media methods -- The social network -- The public.

"Propaganda and Persuasion, Fifth Edition, has been significantly revised to reflect the growing use of global propaganda and the Internet. It is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and logical understanding of persuasion and propaganda, including communication history, rhetorical background, cultural studies, and collective memory. The guidelines for analysis are thorough and adaptable for the study of all types of propaganda"--Provided by publisher.