Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault

By: McCarthy, E. Jerome (Edmund Jerome)
Contributor(s): Perreault, William D., Jr
Material type: TextTextPublisher: Homewood, IL ; Boston, MA : Irwin, [1995]Edition: 1st edDescription: viii, 237 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780256166514Subject(s): Marketing -- ManagementDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 M.E.A 1995 (Browse shelf) Available 12112

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