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Public relations writing : principles in practice / Donald F. Treadwell, Jill B. Treadwell.

By: Treadwell, Donald
Contributor(s): Treadwell, Jill B
Material type: TextTextPublisher: Thousand Oaks, Calif. : Sage Publications, c2004Edition: Updated edDescription: x, 521 p. : ill. ; 28 cmISBN: 0761945997 (pbk. : alk. paper); 9780761945994 (pbk. : alk. paper)Subject(s): Public relations -- Authorship | Public relations | Business writingDDC classification: 659.2 Online resources: Publisher description Publisher description | Contributor biographical information Contributor biographical information
Contents:
Introduction -- Public relations writing -- Research for public relations writing -- Planning -- Ethics and corporate culture -- Legal issues and authorities -- Design issues in public relations -- From preparation to practice -- Newswriting for the mass media -- Writing for media under your control -- Writing to persuade -- Writing for the global audience -- Special events -- Research methods for public relations writing -- Code of Professional Standards for the Practice of Public Relations -- Some thoughts on laws and regulations -- Printing issues -- Grammar, usage and punctuation.
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.2 T.D.P 2004 (Browse shelf) Available 10337-1

Includes bibliographical references and index.

Ch. 1. Introduction -- Ch. 2. Public relations writing -- Ch. 3. Research for public relations writing -- Ch. 4. Planning -- Ch. 5. Ethics and corporate culture -- Ch. 6. Legal issues and authorities -- Ch. 7. Design issues in public relations -- Ch. 8. From preparation to practice -- Ch. 9. Newswriting for the mass media -- Ch. 10. Writing for media under your control -- Ch. 11. Writing to persuade -- Ch. 12. Writing for the global audience -- Ch. 13. Special events -- App. A. Research methods for public relations writing -- App. B. Code of Professional Standards for the Practice of Public Relations -- App. C. Some thoughts on laws and regulations -- App. D. Printing issues -- App. E. Grammar, usage and punctuation.

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