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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

By: Brace, Ian
Material type: TextTextSeries: Market research in practice series: Publisher: London ; Philadelphia : Kogan Page, 2008Edition: 2nd edDescription: 305 p. : ill. ; 24 cmISBN: 9780749450281 (pbk.); 0749450282 (pbk.)Subject(s): Market surveys -- Methodology | Questionnaires -- MethodologyDDC classification: 658.83 LOC classification: HF5415.3 | .B683 2008Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
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658.83 B.I.Q 2008 (Browse shelf) Available 11683

Includes bibliographical references (p. [286]-293) and index.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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