Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

By:

Brace, Ian

Material type: Text

TextSeries: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2008.Edition: 2nd edDescription: 305 p. : ill. ; 24 cmISBN:

9780749450281 (pbk.)
0749450282 (pbk.)

Subject(s):

DDC classification:

658.83 22

LOC classification:

HF5415.3 .B683 2008

Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Centeral Library First floor - Management	658.83 B.I.Q 2008 (Browse shelf(Opens below))	Available		11683

Includes bibliographical references (p. [286]-293) and index.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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