Ratings analysis : audience measurement and analytics / James G. Webster, Patricia F. Phalen and Lawrence W. Lichty.

By: Webster, James G
Contributor(s): Phalen, Patricia F | Lichty, Lawrence Wilson
Material type: TextTextPublisher: New York, NY : Routledge, 2014Edition: 4th edDescription: xvi, 328 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415526524 (pbk.); 9780415526517 (hardback)Subject(s): Television programs -- Rating -- Methodology | Television viewers | Radio programs -- Rating -- Methodology | Radio audiencesDDC classification: 384.544 LOC classification: HE8700.65 | .W42 2014
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
384.544 W.J.R 2014 (Browse shelf) Checked out 07.04.2020 23131

Includes bibliographical references and index.

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