35986841_10216840653711318_1105697261150535680_n

Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, Mark
Contributor(s): Lewis, Philip, 1945- | Thornhill, Adrian
Material type: TextTextPublisher: New York : Prentice Hall, c2009Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN: 9780273716860 (pbk. : alk. paper); 0273716867 (pbk. : alk. paper)Subject(s): Business -- Research | Business -- Research -- Data processing | Business Research | Business Research Data processingDDC classification: 650.072 LOC classification: HD30.4 | .S28 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Summary: Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
650.072 S.M.R 2009 (Browse shelf) Available 23069
Books Books Centeral Library
First floor - Management
650.072 S.M.R 2009 (Browse shelf) Available 23070
Books Books Centeral Library
First floor - Management
650.072 S.M.R 2009 (Browse shelf) Available 23071

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

There are no comments on this title.

to post a comment.