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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN:
  • 9780273716860 (pbk. : alk. paper)
  • 0273716867 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 650.072 22
LOC classification:
  • HD30.4 .S28 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Summary: Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 650.072 S.M.R 2009 (Browse shelf(Opens below)) Available 23069
Books Books Centeral Library First floor - Management 650.072 S.M.R 2009 (Browse shelf(Opens below)) Available 23070
Books Books Centeral Library First floor - Management 650.072 S.M.R 2009 (Browse shelf(Opens below)) Available 23071

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

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