Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
By: Saunders, Mark
Contributor(s): Lewis, Philip | Thornhill, AdrianMaterial type: TextPublisher: New York : Prentice Hall, c2009Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN: 9780273716860 (pbk. : alk. paper); 0273716867 (pbk. : alk. paper)Subject(s): Business -- Research | Business -- Research -- Data processing | Business Research | Business Research Data processingDDC classification: 650.072 LOC classification: HD30.4 | .S28 2009
|Item type||Current location||Call number||Status||Date due||Barcode|
|Books||Centeral Library First floor - Management||650.072 S.M.R 2009 (Browse shelf)||Available||23069|
|Books||Centeral Library First floor - Management||650.072 S.M.R 2009 (Browse shelf)||Available||23070|
|Books||Centeral Library First floor - Management||650.072 S.M.R 2009 (Browse shelf)||Available||23071|
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.