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Research methods for business : a skill-building approach / Uma Sekaran

By: Sekaran, Uma
Material type: TextTextPublisher: New York : John Wiley & Sons, c2003Edition: 4th edDescription: xiv, 450 p. : ill. ; 25 cm. + 1 cd romISBN: 0471203661 (alk. paper); 0471384488Subject(s): Business -- Research -- MethodologyDDC classification: 650.072 LOC classification: HD30.4 | .S435 2003HD30.4 | .S435 2003Online resources: Publisher description | Table of contents
Contents:
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management 		650.072 S.U.R 2003 (Browse shelf) Available 11560-1
Books Books Centeral Library
First floor - Management 		650.072 S.U.R 2003 (Browse shelf) Available 11560-2
Books Books Centeral Library
First floor - Management 		650.072 S.U.R 2003 (Browse shelf) Available 24425
Books Books Centeral Library
First floor - Management 		650.072 S.U.R 2003 (Browse shelf) Available 12571-1

Includes bibliographical references (p. 426-431) and index

Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests

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