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Retail management : a strategic approach / Barry Berman, Joel R. Evans

By: Berman, Barry
Contributor(s): Evans, Joel R
Material type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 10th edDescription: xxii, 682 p. : col. ill., col. maps ; 29 cmISBN: 0131870165; 9780131870161; 0132037920; 9780132037921Subject(s): Retail trade -- ManagementDDC classification: 658.87 LOC classification: HF5429 | .B45 2007
Contents:
1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.87 B.B.R 2007 (Browse shelf) Available 12471-2
Books Books Centeral Library
First floor - Management
658.87 B.B.R 2007 (Browse shelf) Available 12471-3
Books Books Centeral Library
First floor - Management
658.87 B.B.R 2007 (Browse shelf) Available 12471-4
Books Books Centeral Library
First floor - Management
658.87 B.B.R 2007 (Browse shelf) Available 12471-5
Books Books Centeral Library
First floor - Management
658.87 B.B.R 2007 (Browse shelf) Available 12471-1

Includes bibliographical references.

1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)

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