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Rethinking the media audience : the new agenda / edited by Pertti Alasuutari.

By: Alasuutari, Pertti
Material type: TextTextPublisher: London ; Thousand Oaks, Calif. : Sage Publications, 1999Edition: 1st edDescription: viii, 212 p. : ill. ; 24 cmISBN: 0761950702; 0761950710 (pbk.)Subject(s): Mass media -- AudiencesDDC classification: 302.23 LOC classification: P96.A83 | R48 1999
Contents:
PART ONE: THE SHAPE OF AUDIENCE RESEARCH Introduction - Pertti Alasuutari Three Phases of Reception Studies Audience and Reception Research in Retrospect - Ann Gray The Trouble with Audiences The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES Media Figures in Identity Construction - Joke Hermes Cultural Images of the Media - Pertti Alasuutari Legitimations of Television Programme Policies - Heikki Hellman Patterns of Argumentation and Discursive Convergencies in a Multichannel Age Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen The Implied Audience in Soap Opera Production - John Tulloch Everyday Rhetorical Strategies among Television Professionals To Be an Audience - Birgitta H[um]oijer `To Boldly Go...' - David Morley The `Third Generation' of Reception Studies
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
302.23 A.P.R 1999 (Browse shelf) Available 2318

Includes bibliographical references and index.

PART ONE: THE SHAPE OF AUDIENCE RESEARCH
Introduction - Pertti Alasuutari
Three Phases of Reception Studies
Audience and Reception Research in Retrospect - Ann Gray
The Trouble with Audiences
The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder
PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES
Media Figures in Identity Construction - Joke Hermes
Cultural Images of the Media - Pertti Alasuutari
Legitimations of Television Programme Policies - Heikki Hellman
Patterns of Argumentation and Discursive Convergencies in a Multichannel Age
Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen
The Implied Audience in Soap Opera Production - John Tulloch
Everyday Rhetorical Strategies among Television Professionals
To Be an Audience - Birgitta H[um]oijer
`To Boldly Go...' - David Morley
The `Third Generation' of Reception Studies

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