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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie A
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D
Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN: 9780073380933 (alk. paper); 0073380938 (alk. paper)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2009Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 Z.V.S 2009 (Browse shelf) Available 10842
Books Books Centeral Library
First floor - Management
658.8 Z.V.S 2009 (Browse shelf) Available 11016-2
Books Books Centeral Library
First floor - Management
658.8 Z.V.S 2009 (Browse shelf) Available 11016-1

Includes bibliographical references and index.

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