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Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.

By: Kotler, Philip
Contributor(s): Roberto, Ned | Lee, Nancy, 1945-
Material type: TextTextPublisher: Thousand Oaks, Calif. : Sage Publications, c2002Edition: 2nd edDescription: xvi, 438 p. : ill. ; 24 cmISBN: 0761924345 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 LOC classification: HF5414 | .K67 2002Online resources: Publisher description | Table of contents only | Contributor biographical information
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 K.P.S 2002 (Browse shelf) Available 5469
Books Books Centeral Library
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658.8 K.P.S 2002 (Browse shelf) Available 5470
Books Books Centeral Library
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658.8 K.P.S 2002 (Browse shelf) Available 4774

Includes bibliographical references and indexes.

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