35986841_10216840653711318_1105697261150535680_n

Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler

By: Lee, Nancy
Contributor(s): Kotler, Philip | Kotler, Philip. Social marketing
Material type: TextTextPublisher: Thousand Oaks, Calif. : SAGE Publications, c2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: 9781412981491 (pbk. : alk. paper); 1412981492 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 LOC classification: HF5414 | .K67 2011
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Compact Disk Compact Disk Centeral Library
First Floor - Mass communication
658.8 L.N.S 2011 (Browse shelf) Available 178 MCOM 900051478
Books Books Centeral Library
First floor - Management
658.8 L.N.S 2011 (Browse shelf) Available 19649
Books Books Centeral Library
First floor - Management
658.8 L.N.S 2011 (Browse shelf) Available 22262
Books Books Centeral Library
First floor - Management
658.8 L.N.S 2011 (Browse shelf) Available 22263
Books Books Centeral Library
First floor - Management
658.8 L.N.S 2011 (Browse shelf) Available 19648

Includes bibliographical references and indexes

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