Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler
By: Lee, Nancy
Contributor(s): Kotler, Philip | Kotler, Philip. Social marketing
Material type:
TextPublisher: Thousand Oaks, Calif. : SAGE Publications, c2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: 9781412981491 (pbk. : alk. paper); 1412981492 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 LOC classification: HF5414 | .K67 2011
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Centeral Library First Floor - Mass communication | 658.8 L.N.S 2011 (Browse shelf) | Available | 178 MCOM | 900051478 | |
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Centeral Library First floor - Management | 658.8 L.N.S 2011 (Browse shelf) | Available | 19649 | ||
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Centeral Library First floor - Management | 658.8 L.N.S 2011 (Browse shelf) | Available | 22262 | ||
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Centeral Library First floor - Management | 658.8 L.N.S 2011 (Browse shelf) | Available | 22263 | ||
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Centeral Library First floor - Management | 658.8 L.N.S 2011 (Browse shelf) | Available | 19648 |
Includes bibliographical references and indexes
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