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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

By: Kotler, PhilipContributor(s): Lee, Nancy, 1945-Material type: Text

TextPublication details: Los Angeles : Sage Publications, c2008Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN: 9781412956475 (pbk. : alk. paper); 1412956471 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 LOC classification: HF5414 | .K67 2008Online resources: Contributor biographical information | Publisher description | Table of contents only

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Centeral Library First floor - Management	658.8 K.P.S 2008 (Browse shelf (Opens below))	Available	10770
Books	Centeral Library First floor - Management	658.8 K.P.S 2008 (Browse shelf (Opens below))	Available	14167
Books	Centeral Library First floor - Management	658.8 K.P.S 2008 (Browse shelf (Opens below))	Available	14168
Books	Centeral Library First floor - Management	658.8 K.P.S 2008 (Browse shelf (Opens below))	Available	14169
Books	Centeral Library First floor - Management	658.8 K.P.S 2008 (Browse shelf (Opens below))	Available	10883-1
Books	Centeral Library First floor - Management	658.8 K.P.S 2008 (Browse shelf (Opens below))	Available	10883-2
Books	Centeral Library First floor - Management	658.8 K.P.S 2008 (Browse shelf (Opens below))	Available	10883

Includes bibliographical references (p. 403-427) and indexes.

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