Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
By: Kotler, Philip
Contributor(s): Lee, Nancy
Material type:
TextPublisher: Los Angeles : Sage Publications, c2008Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN: 9781412956475 (pbk. : alk. paper); 1412956471 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 LOC classification: HF5414 | .K67 2008Online resources: Contributor biographical information | Publisher description | Table of contents only
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Centeral Library First floor - Management | 658.8 K.P.S 2008 (Browse shelf) | Available | 10770 | |
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Centeral Library First floor - Management | 658.8 K.P.S 2008 (Browse shelf) | Available | 14168 | |
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Centeral Library First floor - Management | 658.8 K.P.S 2008 (Browse shelf) | Available | 14169 | |
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Centeral Library First floor - Management | 658.8 K.P.S 2008 (Browse shelf) | Available | 10883-1 | |
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Centeral Library First floor - Management | 658.8 K.P.S 2008 (Browse shelf) | Available | 10883-2 | |
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Centeral Library First floor - Management | 658.8 K.P.S 2008 (Browse shelf) | Available | 10883 |
Includes bibliographical references (p. 403-427) and indexes.
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