Social marketing in the 21st century / Alan R. Andreasen.
By: Andreasen, Alan R
Material type:
TextPublisher: Thousand Oaks, Calif. : SAGE Publications, c2006Edition: 1st edDescription: xi, 264 p. : ill. ; 24 cmISBN: 141291633X (cloth); 1412916348 (pbk.)Subject(s): Social marketingDDC classification: 361.00688 LOC classification: HF5414 | .A527 2006Online resources: Table of contents | Publisher description | Contributor biographical information | Item type | Current location | Call number | Status | Date due | Barcode |
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Centeral Library First floor - Management | 361.00688 A.A.S 2006 (Browse shelf) | Available | 12535-1 | |
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Centeral Library First floor - Management | 361.00688 A.A.S 2006 (Browse shelf) | Available | 12535-3 | |
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Centeral Library First floor - Management | 361.00688 A.A.S 2006 (Browse shelf) | Available | 12535 |
Includes bibliographical references (p. 237-252).
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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