35986841_10216840653711318_1105697261150535680_n

Social marketing in the 21st century / Alan R. Andreasen.

By: Andreasen, Alan R
Material type: TextTextPublisher: Thousand Oaks, Calif. : SAGE Publications, c2006Edition: 1st edDescription: xi, 264 p. : ill. ; 24 cmISBN: 141291633X (cloth); 1412916348 (pbk.)Subject(s): Social marketingDDC classification: 361.00688 LOC classification: HF5414 | .A527 2006Online resources: Table of contents | Publisher description | Contributor biographical information
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
361.00688 A.A.S 2006 (Browse shelf) Available 12535-1
Books Books Centeral Library
First floor - Management
361.00688 A.A.S 2006 (Browse shelf) Available 12535-2
Books Books Centeral Library
First floor - Management
361.00688 A.A.S 2006 (Browse shelf) Available 12535-3
Books Books Centeral Library
First floor - Management
361.00688 A.A.S 2006 (Browse shelf) Available 12535-4
Books Books Centeral Library
First floor - Management
361.00688 A.A.S 2006 (Browse shelf) Available 12535-5
Books Books Centeral Library
First floor - Management
361.00688 A.A.S 2006 (Browse shelf) Available 12535

Includes bibliographical references (p. 237-252).

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

There are no comments on this title.

to post a comment.