Sports marketing : a strategic perspective / Matthew D. Shank.
By: Shank, Matthew D
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 4th edDescription: xxiv, 453 p. : ill. ; 26 cmISBN: 9780132285353 (hbk. : alk. paper); 0132285355 (hbk. : alk. paper)Subject(s): Sports -- United States -- Marketing | Sports -- Economic aspects -- United StatesDDC classification: 658.83 | Item type | Current location | Call number | Status | Date due | Barcode |
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Centeral Library First floor - Management | 658.83 S.M.S 2009 (Browse shelf) | Available | 10982-2 | |
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Centeral Library First floor - Management | 658.83 S.M.S 2009 (Browse shelf) | Available | 10982-3 | |
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Centeral Library First floor - Management | 658.83 S.M.S 2009 (Browse shelf) | Available | 10982-1 |
Includes bibliographical references.
Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
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