35986841_10216840653711318_1105697261150535680_n

Sports marketing : a strategic perspective / Matthew D. Shank.

By: Shank, Matthew D
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 4th edDescription: xxiv, 453 p. : ill. ; 26 cmISBN: 9780132285353 (hbk. : alk. paper); 0132285355 (hbk. : alk. paper)Subject(s): Sports -- United States -- Marketing | Sports -- Economic aspects -- United StatesDDC classification: 658.83
Contents:
Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.83 S.M.S 2009 (Browse shelf) Available 10982-2
Books Books Centeral Library
First floor - Management
658.83 S.M.S 2009 (Browse shelf) Available 10982-3
Books Books Centeral Library
First floor - Management
658.83 S.M.S 2009 (Browse shelf) Available 10982-1

Includes bibliographical references.

Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.

There are no comments on this title.

to post a comment.