Strategic advertising management / Larry Percy, Richard Elliott.
By: Percy, Larry
Contributor(s): Elliott, Richard H
Material type:
TextPublisher: Oxford ; New York : Oxford University Press, 2009Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN: 9780199532575; 0199532575Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 LOC classification: HF5438.5 | .P475 2009Online resources: Table of contents only | Publisher description
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Centeral Library First floor - Management | 659.1 P.L.S 2009 (Browse shelf) | Available | 13144 | |
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Centeral Library First floor - Management | 659.1 P.L.S 2009 (Browse shelf) | Available | 13145 | |
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Books
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Centeral Library First floor - Management | 659.1 P.L.S 2009 (Browse shelf) | Available | 13146 | |
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Books
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Centeral Library First floor - Management | 659.1 P.L.S 2009 (Browse shelf) | Available | 13147 | |
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Books
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Centeral Library First floor - Management | 659.1 P.L.S 2009 (Browse shelf) | Available | 17020 | |
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Books
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Centeral Library First floor - Management | 659.1 P.L.S 2009 (Browse shelf) | Available | 13143 |
Includes bibliographical references and index.
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