35986841_10216840653711318_1105697261150535680_n

Strategic advertising management / Larry Percy, Richard Elliott.

By: Percy, Larry
Contributor(s): Elliott, Richard H
Material type: TextTextPublisher: Oxford ; New York : Oxford University Press, 2009Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN: 9780199532575; 0199532575Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 LOC classification: HF5438.5 | .P475 2009Online resources: Table of contents only | Publisher description
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
659.1 P.L.S 2009 (Browse shelf) Available 13144
Books Books Centeral Library
First floor - Management
659.1 P.L.S 2009 (Browse shelf) Available 13145
Books Books Centeral Library
First floor - Management
659.1 P.L.S 2009 (Browse shelf) Available 13146
Books Books Centeral Library
First floor - Management
659.1 P.L.S 2009 (Browse shelf) Available 13147
Books Books Centeral Library
First floor - Management
659.1 P.L.S 2009 (Browse shelf) Available 17020
Books Books Centeral Library
First floor - Management
659.1 P.L.S 2009 (Browse shelf) Available 13143

Includes bibliographical references and index.

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