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Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.

By: Payne, Adrian
Contributor(s): Frow, Pennie
Material type: TextTextPublisher: Cambridge : Cambridge University Press, 2013Edition: 1st edDescription: xvi, 529 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781107014961 (hardback); 9781107649224 (paperback)Subject(s): Customer relations -- Management | BUSINESS & ECONOMICS / Sales & SellingDDC classification: 658.812 LOC classification: HF5415.5 | .P395 2013Other classification: BUS058000 Online resources: Contributor biographical information | Publisher description | Table of contents only Summary: "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
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Books Books Centeral Library
First floor - Management
658.812 P.A.S 2013 (Browse shelf) Available 22846

Includes bibliographical references and index.

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--

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