Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
By: Payne, Adrian
Contributor(s): Frow, Pennie
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
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Centeral Library First floor - Management | 658.812 P.A.S 2013 (Browse shelf) | Available | 22846 |
Includes bibliographical references and index.
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
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