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Developing business strategies / David A. Aaker

By: Aaker, David A
Material type: TextTextPublisher: New York : J. Wiley, c2001Edition: 6th edDescription: xiv, 338 p. : ill. ; 24 cmISBN: 0471064114 (cloth : alk. paper)Subject(s): Strategic planning | Marketing -- ManagementDDC classification: 658.8 LOC classification: HD30.28 | .A23 2001
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 A.D.D 2001 (Browse shelf) Available 9694-3
Books Books Centeral Library
First floor - Management
658.8 A.D.D 2001 (Browse shelf) Available 9694-4
Books Books Centeral Library
First floor - Management
658.8 A.D.D 2001 (Browse shelf) Available 9694-1

Includes bibliographical references and index

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