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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

By: Mooradian, Todd A
Contributor(s): Matzler, Kurt | Ring, Lawrence J
Material type: TextTextPublisher: Boston, MA : Pearson Prentice Hall, c2012Description: xxiv, 384 p. : ill. ; 24 cmISBN: 9780136028048; 0136028047Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 LOC classification: HF5415.13 | .M663 2012
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.802 M.T.S 2012 (Browse shelf) Available 19484
Books Books Centeral Library
First floor - Management
658.802 M.T.S 2012 (Browse shelf) Available 19485
Books Books Centeral Library
First floor - Management
658.802 M.T.S 2012 (Browse shelf) Available 19486
Books Books Centeral Library
First floor - Management
658.802 M.T.S 2012 (Browse shelf) Available 19487

Includes bibliographical references and index.

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