Strategic marketing / David W. Cravens, Nigel F. Piercy.
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TextPublication details: Boston : McGraw-Hill Irwin, c2012Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN: 9780073381008 (alk. paper); 0073381004 (alk. paper)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.135 | .C72 2009Online resources: Publisher description | Table of contents only
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Centeral Library First floor - Management | 658.802 C.D.S 2012 (Browse shelf (Opens below)) | Available | 11932-1 | |
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Centeral Library First floor - Management | 658.802 C.D.S 2012 (Browse shelf (Opens below)) | Available | 11932-3 | |
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Centeral Library First floor - Management | 658.802 C.D.S 2012 (Browse shelf (Opens below)) | Available | 11932-2 |
Includes bibliographical references and indexes.
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