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Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II.

By: De Kluyver, Cornelis A
Contributor(s): Pearce, John A
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012Edition: 4th edDescription: xx, 211 p. : ill. ; 24 cmISBN: 9780132145626; 9780132145633; 0132145626Subject(s): Executives | Leadership | ManagementDDC classification: 658.4012 LOC classification: HD38.2 | .D425 2012
Contents:
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.4012 D.C.S 2012 (Browse shelf) Available 23017
Books Books Centeral Library
First floor - Management
658.4012 D.C.S 2012 (Browse shelf) Available 23018
Books Books Centeral Library
First floor - Management
658.4012 D.C.S 2012 (Browse shelf) Available 23019

Includes bibliographical references.

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.

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