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Architecture 3.0 : the disruptive design practice handbook / Cliff Moser.

By: Moser, Cliff
Material type: TextTextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2014Edition: 1st edDescription: ix, 305 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415622820 (pbk.)Subject(s): Architectural practice | Architectural services marketing | ARCHITECTURE / General | ARCHITECTURE / Reference | ARCHITECTURE / Professional PracticeDDC classification: 720 LOC classification: NA1996 | .M675 2014Other classification: ARC000000 | ARC012000 | ARC015000 Summary: "This book provides a definitive guide for the future direction of the practice and profession of architecture. This comprehensive and practical handbook is a timely response to the reality that the traditional architectural profession is dead. The old model of fee for labor, based on the development of documents for construction has been failing for years and its demise is now complete with the Great Recession. Which forces us to now reconsider our world.....what type of profession and practice will replace the old model? Focusing on the concept of disruption, the book provides a set of ideas and tools in order to create a new sustainable practice. But what is disruption? A disruption is a process, product, or service that disrupts an existing market or existing market solution. Combined with innovation, disruption improves a product or service in ways that the market is not expecting or prepared for. The disruptive innovative solution provides a completely different business approach to the market, that isn't just about lowering fees or pursuing a different set of clients, but the provision of a new and different client solution. In five parts, Cliff Moser provides you with all the tools and know-how to implement changes that will serve you and your practice in the short, medium and long term. Written at a crucial time for the industry, this is essential reading for every architect"--
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
Second Floor - Engineering & Architecture
720 M.C.A 2014 (Browse shelf) Available 21255
Books Books Centeral Library
Second Floor - Engineering & Architecture
720 M.C.A 2014 (Browse shelf) Available 21254

"This book provides a definitive guide for the future direction of the practice and profession of architecture. This comprehensive and practical handbook is a timely response to the reality that the traditional architectural profession is dead. The old model of fee for labor, based on the development of documents for construction has been failing for years and its demise is now complete with the Great Recession. Which forces us to now reconsider our world.....what type of profession and practice will replace the old model? Focusing on the concept of disruption, the book provides a set of ideas and tools in order to create a new sustainable practice. But what is disruption? A disruption is a process, product, or service that disrupts an existing market or existing market solution. Combined with innovation, disruption improves a product or service in ways that the market is not expecting or prepared for. The disruptive innovative solution provides a completely different business approach to the market, that isn't just about lowering fees or pursuing a different set of clients, but the provision of a new and different client solution. In five parts, Cliff Moser provides you with all the tools and know-how to implement changes that will serve you and your practice in the short, medium and long term. Written at a crucial time for the industry, this is essential reading for every architect"--

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