35986841_10216840653711318_1105697261150535680_n

The art of floral design / Norah T. Hunter

By: Hunter, Norah T
Material type: TextTextPublisher: Clifton Park, N.Y. : Delmar, 2013Edition: 3rd edDescription: xiii, 779 p. : col. ill. ; 29 cmISBN: 1418063037; 9781418063030Subject(s): Flower arrangementDDC classification: 745.92 LOC classification: SB449 | .H86 2013SB449 | .H86 2013
Contents:
The floral industry -- Flowers and foliage -- Design principles and elements -- Functional design -- Basic styles and techniques -- Classic floral design -- Advanced design -- Floral industry crops
Summary: This book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. Balancing theory with practice, this edition covers the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. This book prepares you for the real business world with discussions on distribution, marketing, advertising, finance, labor concerns, and the industry-specific issues you need to know for success on the job
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
Second Floor - Arts & Design
745.92 H.N.A 2013 (Browse shelf) Available 23595
Books Books Centeral Library
Second Floor - Arts & Design
745.92 H.N.A 2013 (Browse shelf) Available 23596

Includes bibliographical references (p. 759-764) and index

The floral industry -- Flowers and foliage -- Design principles and elements -- Functional design -- Basic styles and techniques -- Classic floral design -- Advanced design -- Floral industry crops

This book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. Balancing theory with practice, this edition covers the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. This book prepares you for the real business world with discussions on distribution, marketing, advertising, finance, labor concerns, and the industry-specific issues you need to know for success on the job

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