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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Perloff, Richard M
Material type: TextTextPublisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Edition: 2nd edDescription: xvi, 392 p. : ill. ; 24 cmISBN: 0805840877 (alk. paper); 0805840885 (pbk. : alk. paper)Subject(s): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude changeDDC classification: 153.8522 LOC classification: BF637.P4 | P39 2003Online resources: Publisher description
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
153.8522 P.R.D 2003 (Browse shelf) Available 3588

Includes bibliographical references (p. 341-378) and indexes.

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