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The Effect of Using Celebrities in TV Advertising on Consumers Brand Preference and Buying Decision:(Application on PEPSI and Coca-Cola)/GP/Dr.El-Sayed A. Nagy.

By: Fatma El Gholmy
Material type: TextTextCopyright date: 2004Content type: text Media type: unmediated Carrier type: volumeISBN: 157793611258DDC classification: 658
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Item type Current location Call number Status Date due Barcode
Gradution Project Gradution Project Centeral Library
First floor - Management
MGTGP (Browse shelf) Available 8238

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