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The Elements of Graphic Design : Space, Unity, Page Architecture, and Type / Alex W. White.

By: White, Alex W
Material type: TextTextPublisher: New York, NY : Allworth Press, [2011], ©2011Edition: Second EditionDescription: vii, 215 pages : illustrations (some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781581157628 (pbk.)Subject(s): Graphic design (Typography) | Layout (Printing) | Type and type-founding | DESIGN / Reference | DESIGN / Graphic Arts / Typography | DESIGN / Graphic Arts / GeneralDDC classification: 686.22 LOC classification: Z246 | .W56 2011Other classification: DES012000 | DES007050 | DES007000 Online resources: Cover image Summary: "This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
Second Floor - Arts & Design
686.22 W.A.E 2011 (Browse shelf) Available 10606-1
Books Books Centeral Library
Second Floor - Arts & Design
686.22 W.A.E 2011 (Browse shelf) Available 21246
Books Books Centeral Library
Second Floor - Arts & Design
686.22 W.A.E 2011 (Browse shelf) Available 24352
Books Books Centeral Library
Second Floor - Arts & Design
686.22 W.A.E 2011 (Browse shelf) Available 21245
Books Books Centeral Library
Second Floor - Arts & Design
686.22 W.A.E 2011 (Browse shelf) Available 20604

Includes bibliographical references (p. 207) and index.

"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--

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