The fall of advertising and the rise of PR / Al Ries and Laura Ries.
By: Ries, Al
Contributor(s): Ries, Laura
Material type:
TextPublisher: New York : HarperBusiness, 2002Edition: 1st edDescription: xxi, 295 p. : ill. ; 22 cmISBN: 0060081988 (acidfree paper)Subject(s): Advertising | Brand name products | Public relationsDDC classification: 659 LOC classification: HF5823 | .R642 2002Online resources: Publisher description
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Centeral Library First Floor - Mass communication | 659 R.A.F 2002 (Browse shelf) | Available | 2296 |
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