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The fundamentals of design management / Katheryn Best

By: Best, Kathryn
Material type: TextTextSeries: AVA fundamentals: ; AVA academia: Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010Description: 208 p. : ill. (chiefly col.) ; 23 cmISBN: 9782940411078 (pbk.); 2940411077 (pbk.)Subject(s): Industrial design -- ManagementDDC classification: 746.92 Summary: The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation.
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Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25831
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25832
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25833
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25834
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25835
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25836
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25857
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Checked out 10.12.2019 25858
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25859
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25860
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 23464
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25083
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25084
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25085
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25086
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 25087
Books Books Centeral Library
Second Floor - Arts & Design
746.92 B.K.F 201 (Browse shelf) Available 23463

Includes bibliographical references

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation.

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