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The media of mass communication /

Vivian, John

The media of mass communication / John Vivian - 8th ed - Boston, MA : Pearson Allyn and Bacon, c2007 - xxvii, 516 p. : ill. (chiefly col.) ; 28 cm

Includes bibliographical references and index

ISBN: 0205477534

LCCN: 2006041596

Subjects--Topical Terms:
Mass media

LC Class. No.: P90 / .V53 2007

Dewey Class. No.: 302.23

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