The practice of public relations /
Seitel, Fraser P
The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller - 10th ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007 - xxix, 442 p. : ill. (chiefly col.), col. map ; 26 cm
Includes bibliographical references.
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
0132304511 9780132304511
2006017757
Public relations--United States
HM 1221 / .S45 2007
659.2
The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller - 10th ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007 - xxix, 442 p. : ill. (chiefly col.), col. map ; 26 cm
Includes bibliographical references.
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
0132304511 9780132304511
2006017757
Public relations--United States
HM 1221 / .S45 2007
659.2