The strategy and tactics of pricing :
Nagle, Thomas T.,
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale - 5th ed - Boston : Prentice Hall, c2011 - xiv, 334 p. : ill. ; 24 cm
Includes bibliographical references and index
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing
9780136106814 0136106811
2009047553
Pricing
Marketing--Decision making
HF5416.5 / .N34 2011
658.816
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale - 5th ed - Boston : Prentice Hall, c2011 - xiv, 334 p. : ill. ; 24 cm
Includes bibliographical references and index
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing
9780136106814 0136106811
2009047553
Pricing
Marketing--Decision making
HF5416.5 / .N34 2011
658.816