Marketing channel strategy /
Stern, Louis W., 1935-
Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business. - Eigth Edition. - xxviii, 466 pages : illustrations ; 23 cm
Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.
9780133357080 (pbk. : alk. paper) 0133357082 (pbk. : alk. paper)
2013027291
Marketing channels.
HF5415.129 / .S75 2015
658.8/7
Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business. - Eigth Edition. - xxviii, 466 pages : illustrations ; 23 cm
Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.
9780133357080 (pbk. : alk. paper) 0133357082 (pbk. : alk. paper)
2013027291
Marketing channels.
HF5415.129 / .S75 2015
658.8/7