Branding your business :
Hammond, James, 1952-
Branding your business : promoting your business, attracting customers and standing out in the market place / 658.827 James Hammond. - 1st ed - London ; Philadelphia : Kogan Page Limited, c2008. - xii, 255 p. : ill. ; 24 cm. - Sunday Times business enterprise series .
Includes bibliographical references (p. [247]-249) and index.
9780749450731 0749450738
2007047429
Branding (Marketing)--Management.
Consumer behavior.
Brand name products--Psychological aspects.
Senses and sensation.
Communication in marketing.
HF5415.1255 / .H36 2008
658.827 / H.J.B
Branding your business : promoting your business, attracting customers and standing out in the market place / 658.827 James Hammond. - 1st ed - London ; Philadelphia : Kogan Page Limited, c2008. - xii, 255 p. : ill. ; 24 cm. - Sunday Times business enterprise series .
Includes bibliographical references (p. [247]-249) and index.
9780749450731 0749450738
2007047429
Branding (Marketing)--Management.
Consumer behavior.
Brand name products--Psychological aspects.
Senses and sensation.
Communication in marketing.
HF5415.1255 / .H36 2008
658.827 / H.J.B