35986841_10216840653711318_1105697261150535680_n

A framework for marketing management /

Kotler, Philip.

A framework for marketing management / Philip Kotler, Kevin Lane Keller. - 5th ed. - Boston : Prentice Hall, c2012. - xxiii, 332 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

9780132539302 (pbk. : alk. paper) 0132539306 (pbk. : alk. paper)

2010049476


Marketing--Management.

HF5415.13 / .K636 2012

658.8