Business-to-business marketing :
Wright, Ray, 1942-
Business-to-business marketing : a step-by-step guide / B2B marketing Ray Wright. - 1st ed. - Harlow, Essex, England ; New York : Pearson Education, 2004. - xiv, 522 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273646478
2003048260
Industrial marketing.
HF5415.1263 / .W75 2004
658.804
Business-to-business marketing : a step-by-step guide / B2B marketing Ray Wright. - 1st ed. - Harlow, Essex, England ; New York : Pearson Education, 2004. - xiv, 522 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273646478
2003048260
Industrial marketing.
HF5415.1263 / .W75 2004
658.804