35986841_10216840653711318_1105697261150535680_n

Communicating globally :

Schultz, Don E.

Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. - Lincolnwood, Chicago, Ill. : NTC Business Books, c2000. - 280 p. : ill. ; 24 cm.

Includes bibliographical references (p. 267-273) and index.

0844225223

99043187


Export marketing.
Export marketing--Management.
Communication, International.
Export marketing--Case studies.

HF1416 / .S35 2000

658.848