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Consumer behavior :

Hawkins, Del I

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - Ninth edition - xxvi, 790 pages : color illustrations ; 27 cm + 1 CD-ROM - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes

System requirements for accompying CD ROM

ISBN: 0072536861 9780072536867 0071214690 9780071214698 0072536926 9780072536928

LCCN: 2003041331

Subjects--Topical Terms:
Consumer behavior--United States
Market surveys--United States
Consumer behavior--United States--Case studies

Index Terms--Genre/Form:
Case studies.

LC Class. No.: HF5415.33.U6 / H38 2004

Dewey Class. No.: 658.83420973

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