Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2009. - xxv, 694 p. : col. ill. ; 29 cm.
Includes bibliographical references.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
9780136015963 0136015964
2008000236
Consumer behavior.
HF5415.32 / .S6 2009
658.8342
Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2009. - xxv, 694 p. : col. ill. ; 29 cm.
Includes bibliographical references.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
9780136015963 0136015964
2008000236
Consumer behavior.
HF5415.32 / .S6 2009
658.8342