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A preface to marketing management /

Peter, J. Paul.

A preface to marketing management / Marketing management J. Paul Peter, James H. Donnelly, Jr. - 11th ed. - Boston : McGraw-Hill Irwin, 2008. - xiv, 252 pages : illustrations (some color) ; 26 cm

Includes bibliographical references (pages 235-241) and indexes.

ISBN: 9780073380964 0073380962 9780071283359 0071283358

LCCN: 2007034680

Nat. Bib. No.: GBA794599 bnb

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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