Creating powerful brands
De Chernatony, Leslie, 1953-
Creating powerful brands - Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace - xxv, 483 pages : illustrations ; 24 cm
Includes bibliographical references and index
9781856178495 (pbk.) 1856178498 (pbk.)
Brand name products
Product management
HD69.B7 / D45 2011
658.827
Creating powerful brands - Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace - xxv, 483 pages : illustrations ; 24 cm
Includes bibliographical references and index
9781856178495 (pbk.) 1856178498 (pbk.)
Brand name products
Product management
HD69.B7 / D45 2011
658.827