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Creative strategy in advertising /

Drewniany, Bonnie L.

Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 10th ed. - Boston, MA : Wadsworth, c2011. - xvi, 328 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 1439082707 (pbk.) 9781439082706 (pbk.)

LCCN: 2009943636

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

LC Class. No.: HF5825 / .J46 2011

Dewey Class. No.: 659.132

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