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Data mining and market intelligence for optimal marketing returns

Chiu, Susan

Data mining and market intelligence for optimal marketing returns - First edition - xii, 280 pages : illustrations ; 24 cm

Includes bibliographical references and index

ISBN: 9780750682343 (hbk.) 0750682345 (hbk.)

Subjects--Topical Terms:
Marketing research
Data mining

LC Class. No.: HF5415.2 / .C485 2008

Dewey Class. No.: 658.83 / C.S.D

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