Designing and producing the television commercial /
Elin, Larry.
Designing and producing the television commercial / Television commercial Larry Elin and Alan Lapides. - 1 ST - Boston : Pearson A and B, c2004. - x, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 248) and index.
0205365388 (alk. paper)
2003044417
Television advertising.
HF6146.T42 / E45 2004
659.143
Designing and producing the television commercial / Television commercial Larry Elin and Alan Lapides. - 1 ST - Boston : Pearson A and B, c2004. - x, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 248) and index.
0205365388 (alk. paper)
2003044417
Television advertising.
HF6146.T42 / E45 2004
659.143