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Dynamics of international advertising :

Mueller, Barbara, 1958-

Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller. - 1st ed - New York : P. Lang, c2004. - x, 342 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0820463604 (pbk.)

2003027817


Advertising.

HF5823 / .M829 2004

659.1