E-commerce :
Laudon, Kenneth C., 1944-
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - 1 v. (various pagings) : col. ill. ; 26 cm.
Includes bibliographical references (p. [R-1]-R-16) and index.
Part 1: Introduction to e-commerce. The revolution is just beginning ; E-commerce business models and concepts -- Part 2 : Technology infrastructure for e-commerce. The Internet and Word Wide Web: e-commerce infrastructure ; Building an e-commerce web site ; Online security and payment systems -- Part 3 : Business concepts and social issues. E-commerce marketing concepts ; E-commerce marketing communications ; Ethical social and political issues in e-commerce -- Part 4: E-commerce in action. Online retailing and services ; Online content and media ; Social networks, auctions, and portals ; B2B e-commerce: supply chain management and collaborative commerce.
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
9780136100577 (hbk.) 0136100570 (hbk.)
Electronic commerce.
Internet marketing.
Electronic commerce--Social aspects.
Information technology.
HF5548.32 / .L38 2010x
658.872
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - 1 v. (various pagings) : col. ill. ; 26 cm.
Includes bibliographical references (p. [R-1]-R-16) and index.
Part 1: Introduction to e-commerce. The revolution is just beginning ; E-commerce business models and concepts -- Part 2 : Technology infrastructure for e-commerce. The Internet and Word Wide Web: e-commerce infrastructure ; Building an e-commerce web site ; Online security and payment systems -- Part 3 : Business concepts and social issues. E-commerce marketing concepts ; E-commerce marketing communications ; Ethical social and political issues in e-commerce -- Part 4: E-commerce in action. Online retailing and services ; Online content and media ; Social networks, auctions, and portals ; B2B e-commerce: supply chain management and collaborative commerce.
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
9780136100577 (hbk.) 0136100570 (hbk.)
Electronic commerce.
Internet marketing.
Electronic commerce--Social aspects.
Information technology.
HF5548.32 / .L38 2010x
658.872