Entrepreneurship & small business management /
Mariotti, Steve, 1953-
Entrepreneurship & small business management / Entrepreneurship and small business management Steve Mariotti, Caroline Glackin. - Second edition. - xxii, 697 pages : illustrations ; 28 cm
Includes bibliographical references and index.
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
9780132366007 013232366002
Small business--Management.
Entrepreneurship.
HD62.7 / .M3768 2015
658.02/2
Entrepreneurship & small business management / Entrepreneurship and small business management Steve Mariotti, Caroline Glackin. - Second edition. - xxii, 697 pages : illustrations ; 28 cm
Includes bibliographical references and index.
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
9780132366007 013232366002
Small business--Management.
Entrepreneurship.
HD62.7 / .M3768 2015
658.02/2