Essentials of global marketing /
Hollensen, Svend.
Essentials of global marketing / Svend Hollensen. - Illustrated edition. - Harlow, Essex, England : Pearson Education, 2008. - xxviii, 494 p. : col. ill., facsims., 1 map, ports. ; 27 cm.
Includes bibliographical references and index.
9780273717843 (pbk.) 0273717847 (pbk.)
2008017536
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2008
658.8/4
Essentials of global marketing / Svend Hollensen. - Illustrated edition. - Harlow, Essex, England : Pearson Education, 2008. - xxviii, 494 p. : col. ill., facsims., 1 map, ports. ; 27 cm.
Includes bibliographical references and index.
9780273717843 (pbk.) 0273717847 (pbk.)
2008017536
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2008
658.8/4