Essentials of marketing /
Lamb, Charles W.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 6th ed. - Mason, Ohio : London : South-Western ; Cengage Learning [distributor], c2009. - xxix, 546 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780324656206 (international student ed. : pbk.) 0324656203 (international student ed. : pbk.)
2007938581
GBA804931 bnb
014488153 Uk
Marketing.
Marketing--Management.
HF5415 / .L2623 2009
658.8
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 6th ed. - Mason, Ohio : London : South-Western ; Cengage Learning [distributor], c2009. - xxix, 546 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780324656206 (international student ed. : pbk.) 0324656203 (international student ed. : pbk.)
2007938581
GBA804931 bnb
014488153 Uk
Marketing.
Marketing--Management.
HF5415 / .L2623 2009
658.8